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SVP & CMO at Continuum Shares Successful Smarketing Tips at INBOUND Conference

Jeanne Hopkins, SVP, Acquisition & CMO at Continuum®, the industry's only channel-exclusive provider of fully integrated managed IT services solutions, is presenting, “Transforming an Organization from Outbound to Inbound” at INBOUND 2014, on Wednesday, September 17, 2014 in Boston. Hosted by HubSpot and taking place on Monday, September 15 – Thursday, September 18, INBOUND fuels the passion that drives the most innovative and successful business leaders of our time – providing inspiration, education and connections to transform your business.

WHAT & WHEN: Jeanne Hopkins of Continuum Managed IT Services at INBOUND:

  • Presenting, “Transforming an Organization from Outbound to Inbound”– Wednesday, September 17, 2014, 1:45 p.m. – 2:30 p.m. EDT
  • “Ask Jeanne Hopkins Anything” – Wednesday, September 17, 2014, 3:00 p.m. – 3:45 p.m. EDT – Get the chance to ask Jeanne questions in a smaller group setting

WHERE: Boston Convention & Exhibition Center, 415 Summer Street, Boston, Massachusetts

Jeanne Hopkins leverages HubSpot’s platform capabilities as part of a sales and marketing transformation. HubSpot takes the place of budget and team, making a marketing organization that much more efficient. Jeanne reveals her successful tips in transforming a marketing team into “T-shapes” – rather than one person per function – cross-train, cross-team and cross-leverage into well-rounded marketers. Getting your marketing team to think like sales people and training the sales team to think like marketers – think Smarketing – can make all the difference.

Jeanne is renowned in data-driven, high-velocity demand creation marketing programs for high-growth SaaS companies. Since joining Continuum in September 2013, she has built a powerhouse metrics based sales and marketing machine. Continuum launched Navigate 2014, its first user conference for its partners, September 21-23, 2014 in Boston. The event has sold out with hundreds of managed services providers (MSPs) from across the country planning to attend. She is co-author of a No. 1 best-selling mobile marketing book on, Go Mobile. Last year, Jeanne was named #10 on HubSpot’s list of “12 Insightful Marketing Insiders You Should Follow on Twitter” and named to the 10 MSP Industry Executives to Watch in 2014 list. She has been honored by the Sales Lead Management Association (SLMA) as one of the 50 Most Influential Sales Lead Management professionals in 2011, 2012 and 2013.

Jeanne was Vice President of Marketing at HubSpot where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500 by generating over 50,000 net new leads each month. She was CMO of SmartBear and MECLabs, owner of MarketingSherpa, MarketingExperiments and InTouch, as well as Senior Director, Marketing Programs and Communications for Symmetricom. She is on the Advisory Boards of Bedrock Data, BrightInfo and Mintigo as well as Co-Chair of the MassTLC Sales and Marketing Cluster. Follow her on Twitter @jeannehopkins.

INBOUND is about learning the newest marketing strategies from top presenters across multiple industries. For more information on the event, visit:

About Continuum Managed IT Services

Continuum is the technology industry's only channel-exclusive provider of fully integrated managed IT services, allowing its Managed Services Provider (MSP) partners to maintain both on premise and cloud-based servers, desktops, mobile devices and other endpoints for small-and-medium-sized businesses. Continuum’s SaaS platform enables MSPs to efficiently backup, monitor, troubleshoot and maintain clients’ IT infrastructure from a single pane of glass, all backed by an industry–leading network operations center (NOC) and Service Desk. MSPs leverage Continuum’s pay-as-you-grow business model to scale IT services without committing to long-term contracts and to reserve in-house staff for strategic initiatives. The company employs 800 professionals worldwide, supports over 3,400 partners and monitors over half a million endpoints. For more information, visit follow us on LinkedIn and Twitter @FollowContinuum.

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